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fishing lures

Get a preview of LIVETARGET's new set of bait ball lures.

Does lure color make a difference underwater? Find out as we break down fishing lure color, what variables to look for, and how they should affect your color choice.

Many anglers have their tried-and-true, standby lures that they know will work in any given condition. Other anglers constantly search for the next big...

Fishing pros reveal their go-to summer-fishing baits.