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bass lures

A new bait has been designed by a Bassmaster pro to be fished in a number of ways. Learn about this interesting new product.

Learn everything you need to know about wake baits.

Get a preview of the latest and greatest in soft plastics, coming soon to a tackle store near you.

How much innovation can be found in a topwater bass frog, you ask? Find out here.

Find out why popper is the favorite bass bait of a professional guide from Alabama.

Examine some tried and true topwater lures that have withstood the test of time.

I've heard it said many times that bass fishing is the common link between fresh and saltwater fishing. Lately I've been doing a fair...

For many anglers, getting through winter can be tough. I see it all the time in my various social media feeds: "I can't wait...

When you're first learning the fishery for a given area, you look around and see what the local, successful anglers are using. It's a...

When you fish for bass, do you trust only your tried-and-true baits to bring in big lunkers, or do you find yourself switching baits...